Sell Tickets
Know not only how many tickets sold, but which channels, creators and campaigns drove them.
Make this goal active
Attach the path to a specific project, campaign, market or release when useful.
Sign in & startDefine the ticket offer
Clarify event promise, ticket types, price positioning, scarcity/availability and legitimate incentives.
Connect the authoritative sales destination
Use URZ Ticketing when available or a validated external HTTPS destination during the transition.
Create source-specific tracking links
Create separate smart links for creator partners, email, social, QR, press and affiliates.
Create partner/creator campaign codes
Make collaborator and ambassador ticket influence measurable.
Open ticket sales
Launch the official offer through the authoritative ticketing/commerce provider.
Reach 25% of ticket goal
Measure pace early enough to change creative, targeting or partnerships.
Reach 50% of ticket goal
Strengthen the channels already proving they can convert.
Reach 80% of ticket goal
Shift messaging toward urgency, social proof and final audience segments.
Track event check-ins
Measure actual attendance against tickets issued/sold.
Complete ticket performance report
Review tickets, refunds, check-ins, gross sales reference, source conversion and partner performance.
